Archive of Sales and Marketing – Jen Jordan
  • Clever Ways Small Businesses Can Leverage Customers’ New Year’s Resolutions
    Help you clients keep their New Year’s Resolutions. You’ll be instrumental in their long term success and it will grow your business. Here are some ideas!... more
  • Small Business Owners and Mental Health: Caring for Personal Health and Cultivating Healthy Workplaces
    Building good mental health habits for yourself and your team can bring many benefits. Here are some practical steps small business owners can take to care for their own and their employees mental health.... more
  • Five 2023 New Year’s Resolutions for Small Business Owners
    Set worthy New Year’s resolutions for your small business in 2023. Here are some suggestions to consider when choosing the right goals for your small business.... more
  • 4 Trends Small Businesses Should Prepare for in 2023
    There are many trends that experts predict will be at the forefront in 2023. Now is the ideal time to study these trends to adjust your marketing and business plans accordingly.... more
  • Holiday Gift Giving for Small Businesses
    Help make your business memorable by putting some thought into you holiday gift giving. Here are some ideas to get the most out of this gesture.... more
  • Updating Marketing Plans Positions Small Business for Long Term Growth
    Review your marketing strategy on a regular basis to understand your target audience, your competition and setting your goals for the new year.... more
  • Why Business Lunches Still Make "Cents"
    Business Lunches remain a valuable tool for small businesses. Redefining successful business lunches can offer an opportunity to find what best fits your business.... more
  • Marketing to Generations X, Y, and Z Made Easy
    There are similarities between Generations X, Y and Z and there are differences. Vary your marketing techniques to fit your generational buyer needs. Here are some ideas.... more
  • 6 Types of Google Ad Campaigns to Fit Your Small Business Needs
    Find a Google Ad campaign to best fit your small business. It can provide you with a solid ROI. Here are some ideas.... more
  • 4 Data-Driven Lead Generation Tools for Small Businesses
    Make the most of data mining strategies for lead generation. Here is an overview of four lead generation tools for your small business.... more
  • 6 Ways To Boost Your Local SEO
    Move up the Google ranks in local SEO search results by investing some time in creating quality local content. This is critical for small business success.... more
  • Three Focus Areas Guaranteed to Attract Local Customers to Your Small Business
    Having a local customer base is essential for a small business. Add these three focus areas to your marketing plan to bring in more local customers.... more
  • Communicating Price Increases in Three Simple Steps
    Keeping your customers is less expensive than acquiring new ones. Sometimes you have to increase prices. Here are some tips for communicating that to your clients.... more
  • 5 Ways Summer Interns can Boost your Small Business for Years to Come
    If you are contemplating the value of having students join your small business for a summer internship, here are five reasons why they are worth the work and benefits to your business.... more
  • 5 Tips On Handling Negative Online Reviews
    No business owner enjoys getting negative reviews. How you respond to a negative review can have a big impact on your business. Here are some tips for handling negative reviews.... more
  • 5 Small Business Marketing Strategies for Navigating Seasonal Business
    Seasonal businesses can bring some unique challenges. Here are some tips to help you create the right strategy to navigate the ups and downs.... more
  • 5 Essential Elements of a Small Business Marketing Plan
    Do you have a marketing plan to help you identify key selling points and guide you to areas in the market where you can thrive? Here are some key elements you should include in your plan.... more
  • 4 Practical Ways To Improve Your Small Business Customer Experience
    There are many ways to improve your customer’s overall experience, here are some specific and practical steps any small business can take.... more
  • 5 Strategic Ways To Boost Your Small Business Email Marketing
    Use the right strategy for your email marketing initiatives. Here is some practical advice to increase your customer engagement.... more
  • 4 Easy and Practical Self-Care Strategies for Small Business Owners
    Be proactive in caring for yourself! It will help you feel focused and enable you to live and work at your best.... more
  • The Marketing Hourglass Is Better for Small Businesses than the Sales Funnel
    A marketing hourglass is a powerful and effective tool for any small business. Here are some suggestions for designing one for your business.... more
  • Small Business Marketing Strategies Almost Any Business Can Afford
    There are many creative and strategic ways to promote your small business on a shoestring budget. Incorporate these low-budget marketing strategies into your overall plan.... more
  • 6 Podcast Recommendations for Small Business Owners and Entrepreneurs
    Incorporate podcasts into you daily routine to learn, inspire and motivate you and your business. Get started with these recommendations!... more
  • Seven Blog Topic Categories To Help Fill Your Small Business Blog Schedule
    Gain credibility and trust with your customers and prospects by blogging. Here are some ideas for incorporating interesting topics into your blog content.... more
  • Seven Blog Topic Categories To Help Fill Your Small Business Blog Schedule
    Gain credibility and trust with your customers and prospects by blogging. Here are some ideas for incorporating interesting topics into your blog content.... more
  • Ideal Client Profiles: Why Every Small Business Needs One
    Reach the clients who will most likely need or want your products and services. Knowing who your ideal client is will improve the overall quality of your business!... more
  • Should Small Businesses Still Use Facebook? 3 Questions to Consider
    There are many affordable alternatives for marketing your products and services. Should Facebook be part of your marketing strategy?... more
  • Start A Blog for Your Small Business with These Ideas and Best Practices
    Here are some ideas for setting up and posting a blog to your website. But, the most important best practice is to get started and create a blogging routine!... more
  • 5 Essential Year-End Tasks Every Small Business Owner Shouldn’t Overlook.
    Set some time aside to accomplish overlooked tasks every small business should do annually.... more
  • 4 Social Media Strategies To Boost Small Business Marketing In 2022
    Lay a solid foundation for your 2022 marketing strategy. Let these 4 insights get your started on your strategy... more
  • 5 Easy Ways To Boost the Quality of Your Online Content
    Providing valuable, informative content on you site can help you generate traffic, attract leads and leads into sales. Here are some tips for improving your online content.... more
  • 6 Facebook Ad Strategies and Best Practices for Small Businesses
    Leverage your Facebook platform to expand your small business by incorporating these 6 best practices for Facebook Ads.... more
  • Story Telling Can Help Your Small Business
    Stories connect with people. Writing a story about your business is an effective way for you to build a relationship with your clients and prospects.... more
  • Online Reputation Management
    Your business should cultivate a strong, healthy online reputation. Here are some tips to help.... more
  • Four Ways To Boost Your Email Marketing Content
    Do you want your viewers to click through and read your content? Here are some tips for keeping your email content relevant and engaging.... more
  • 4 Ways To Boost Your Small Business Local Customer Base
    Here are some ideas for building your client base and competing successfully with big chain businesses.... more
  • Customer Acquisition Costs, Lifetime Value, And Your Marketing Strategies
    Every small business should use the Customer Acquisition Costs and Lifetime Value metrics to determine how much to spend on marketing to new customers vs. focusing on customer retention.... more
  • 5 Easy Ways To Grow Your Small Business Email Marketing List
    Send valuable content regularly to your clients and prospects to keep them engaged. Having a strategy for creating a mailing list is key. Here are some tips.... more
  • Easy Strategies To Improve Email Subject Lines and Boost Open Rates
    Enticing your readers to open your email needs a great subject line. Here are some tips to make your emails stand out!... more
  • 4 Easy Steps To Boost Your Blog Content
    The quality and effectiveness of your blog is important in building a community around your brand and value add to your products and services. Here are some tips to help you.... more
  • 4 Simple Steps to Boosting Referrals for Your Small Business
    Having a referral program is a must to generate high-quality leads. Here are some ideas on how to create one.... more
  • 4 Benefits of Adding Video to Your Small Business Marketing Strategy
    Integrating video into your small business marketing strategy can build trust, brand awareness, customer loyalty, and boost sales.... more
  • 3 Steps Toward Creating A Marketing System for Your Business
    Building a marketing strategy for your business does not need to be costly. Here are some steps for creating a system that will help you.... more
  • Why Your Business Needs A Core Story and How It Will Benefit You
    Some industry experts consider a core story essential to your business success. Learn what it is and what to do with it.... more
  • 4 Ways Small Businesses Benefit from Partnering with Local Nonprofits
    When small businesses invest in their local communities and partner with charities and nonprofits, everyone wins. Learn about some of the benefits for your small business.... more
  • 4 Reasons Online Reviews Are Valuable to Small Businesses
    In this age of smartphones and constant connectivity your business should foster online reviews. Here are some reasons why you should do it.... more
  • 4 Ways To Incorporate Self and Business-Improvement for Small Business Owners
    Continuing to grow and improve is a benefit for you and your business. Here are some tips for self-improvement for your personal and business life.... more
  • Shared Spaces and Creative Partnerships: Small Businesses Get Creative to Thrive Together
    Collaborating with other small businesses can be beneficial. They can be simple partnerships of creative endeavors. The obvious benefit is more customers but, they can also inspire creativity.... more
  • Improve Your Productivity and Time Management Skills
    Small business owners – do you need help in improve your efficiency and productivity? We compiled a list of 4 tips and tricks to help you.... more
  • 3 Creative Marketing Strategies Small Businesses Should Use In 2021
    Get beyond the marketing basics and create strategies to build relationships with you customers and expand your business. Here are some ideas to help you.... more
  • Claim Your Google My Business Profile
    You learned in a previous post why you should have a Google My Business Listing. This post will provide instructions on how to claim it and tips on best practices.... more
  • Why Your Business Should Claim Your Google My Business Profile
    Hardly anyone searches the phone book for businesses. They do an internet search. Learn how Google My Business Profile should be your new local listing.... more
  • Easy Ways to Get Referrals for Your Business
    Does your business ask for referrals? You may be missing out on an easy way to get new business clients! Here are some tips for helping you get referrals.... more
  • Using Linkedin Groups to Your Advantage
    Millions of professionals and business owners use social media for advertising and generating leads. Yet, they often bypass LinkedIn for the sake of Facebook and other platforms. Here are some tips for using it.... more
  • Networking Skills Every Business Owner Should Cultivate
    Building rapport and relationships through networking is important for Entrepreneurs. Here are five skills to develop.... more
  • Business Networking Groups: What Are They And How To Get The Most Out of Them
    Networking is a wonderful way to help your business while you help others as well. Learn what networking can do for your business and how to get involved.... more
  • Information You Should Be Gathering from Your Current and Potential Customers
    Collecting Customer Information is sometime challenging. However, having the right information on your current and future clients helps you tailor your offerings to them.... more
  • Business and Marketing Blogs You Should Read
    Staying up to date on best practices, ideas, trends and cautionary tales can be found in blogs. Here are some tips why you should read blogs and some resources you may like.... more
  • Why Small Businesses Should Use Case Studies In Their Marketing
    Case studies are an ideal tool for small businesses to use to demonstrate the capabilities of their company’s products. Learn why they are effective and what to include in one.... more
  • Cause Marketing
    Cause marketing is an effective strategy for promoting your business as well as a charitable cause. Learn what it is and how it works for a long-term approach.... more
  • Why Your Business Needs a Blog
    Consistently posting blogs on your site remains a great marketing strategy. Here are some reasons why you should maintain a blog.... more
  • Why You Need To Be A Customer-Centric Business
    Adopting Customer – Centric Strategies for your clients creates a win-win situation Your clients will have a positive experience with you and they will become loyal customers telling others about you.... more
  • How to Communicate with Customers and Clients during the Pandemic
    Communicating with customers is important, especially so during uncertain times. Learn how to craft thoughtful, helpful, and encouraging content for your customers.... more
  • Five Ways to Offer Excellent Customer Service During the COVID-19 Pandemic
    Small businesses need increased communication, education, and innovation in order to respond to their customers with excellent customer service during COVID-19.... more
  • Your Small Business Needs A Marketing Hourglass, Not A Sales Funnel
    Do you know the difference between a Marketing Hourglass and a Sales Funnel? Learn what a Marketing Hourglass is and how it can drive customers to purchase your services.... more
  • 5 Ways Social Media Benefits Small Businesses
    Engage your customers and attract new ones with these cost effective ways to use your Social Media.... more
  • 4 Customer Service Practices That Will Set Your Business Apart
    In a competitive economy, excellent customer service can make or break a small business. Here are four customer service tips to help your business stand out.... more
  • Why Your Business Should Sponsor Local Nonprofits
    There are many benefits to corporate donations. Here are four reasons why your business should start making charitable donations.... more
  • Why Your Business Should Install Google Analytics on Your Website
    Google Analytics is a free web analytics service that provides valuable insights to your website. Here are some reasons why you should be using this powerful tool.... more
  • 3 Reasons Google Reviews Are Critical for Small Businesses
    Reviews are becoming more influential and a priority for consumers. Here are three reasons why you want to get reviews and how they impact your business.... more
  • Why Your Business Needs A CRM System?
    Customer relationship management (CRM) systems are vital tools for businesses of all sizes. Here are some benefits of having a CRM.... more